# Describe your first site to the builder

> Describe the business in plain English and the builder drafts a whole site from it, not a page. Specifics beat adjectives every time.

The AI Site Builder · noboringsites documentation · https://noboringsites.com/docs/ai-site-builder/describe-your-first-site-to-the-builder/

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On a plan, describe the business in plain English and the builder drafts a whole site from it, not a page. What you put in the description decides how much of the first draft you keep.

## What to say

Three things, and they carry most of the weight.

- **What you do** - the actual service, in the words a customer would use.
- **Who you do it for** - the kind of customer, not a market segment.
- **Where** - the suburb, the city, the region you cover.

## Specifics beat adjectives

The difference is measurable in the first draft.

- **Good** - "emergency plumber, western Sydney, 24 hours, no call-out fee".
- **Weak** - "professional plumbing services".
- **The rule** - a fact the builder can put on a page beats a word that only sets a mood.

## What else is worth mentioning

Anything a customer would ask on the phone.

- **Your hours**, especially if they are unusual.
- **What you do not do**, so the site does not invite the wrong enquiry.
- **What makes you the obvious choice** - a guarantee, a certification, a wait time you actually beat.
- **The one action** you want a visitor to take.

## What you get back

A site, not a page.

- **A whole set of pages**, structured around what you said.
- **Real copy**, not placeholder text.
- **A layout drawn to fit that copy** rather than the other way round.

## What to do next

Read it before you change it.

1. Click through every page as a visitor would.
2. Fix the facts first - hours, phone number, service area.
3. Then change the wording, which [never costs a credit](/docs/ai-site-builder/edits-that-never-cost-a-credit/).