# How your site gets found

> A build ships with the technical side done, for Google and for the answer engines. Nobody can sell you a position, but being readable is ours to get right.

Search, analytics and enquiries · noboringsites documentation · https://noboringsites.com/docs/search-analytics/how-your-site-gets-found/

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Nobody can sell you a position in search results. Whether a search engine can read your site at all is a different question, and that one is ours to get right.

## What ships already done

Four things Google looks for, present from day one.

- **Titles and descriptions** on every page, written rather than generated from the URL.
- **A sitemap**, so nothing waits to be stumbled across.
- **Structured data**, so a result can show more than a blue link.
- **Your Google Business profile** connected, on a build.

## What answer engines get

The newer half of the same job.

- **FAQ markup**, so a question on your page can be quoted as an answer.
- **An llms.txt file**, the plain-text index an assistant can read.
- **AI crawlers allowed** rather than blocked, which is a choice and we make it deliberately.

## What we will not claim

Two sentences that keep everyone honest.

- **Nobody can sell you a position.** Anyone who does is selling you something else.
- **We do not promise rankings or traffic.** We promise the technical side is not the thing holding you back.

## What is yours to do

The half that no build can do for you.

- **Say what you actually do**, in the words a customer types.
- **Name your service area** on the pages that serve it.
- **Keep your details current**, especially hours and phone number.
- **Collect reviews.** They move local results and nothing on your own site substitutes for them.

## Checking it

The portal shows you the state of it.

- **Search health** in the portal reports whether your pages can be read.
- **Traffic** is on its own page: [read your traffic in the portal](/docs/search-analytics/read-your-traffic-in-the-portal/).