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Choose between a template, a build and a plan

The question that decides it is what you are starting from, and the answer points at one of the three lanes, or at two of them held together.

By Casper X, co-founder. Updated .

On this page

A custom build is a website, an app or a business system designed around your business and handed to you finished. A template is a finished site you buy once and install yourself, licensed for one live site. A plan is Standard Hosting and Care: we host and look after a site you already have.

The question that decides it#

If you are unsure, start from what you have and what you need.

  • You need something nobody else can buy - a custom build. It is drawn for you and it is not resold.
  • You have a developer, or you are one - a template. It is yours to change and you run it.
  • You already have a site and want it looked after - a plan. We host it, and if it breaks it is ours to fix.

Commission a build if#

A build is the answer when the site has to be yours alone.

  • The design must be exclusive to you. A build is drawn for your business and not sold again.
  • The scope is more than a website. An app, a customer portal, an internal tool or systems that talk to each other is a build.
  • You want it handed over finished. You approve a live preview, not a mockup.
  • You want it hosted afterwards. A build carries its own hosting and a plan takes it from there.

Buy a template if#

The marketplace suits one specific kind of buyer.

  • You want it today. The download link is emailed as soon as your payment settles.
  • You are comfortable at a command line. It is a code project, not a drag and drop editor.
  • You do not mind a shared design. The licence is non-exclusive, so another business can buy the same template.
  • You want to host it yourself. No plan is required and none is implied.

Start a plan if#

The plan is the lane for a site that already exists.

  • We built it, or you bought the template from us. Standard hosts a site you already have.
  • You want no maintenance. Hosting, SSL and the database behind it are ours to run.
  • You want changes made for you. Email us what you need and we quote it before any work starts.
  • You want it looked after. If a site we host breaks, email us and it is ours to fix.
  • Check it is open. The pricing page shows whether Standard can be started today or is taking a waitlist.

You can hold more than one#

The three are not exclusive.

  • A build plus a plan - the build is yours outright, and the plan keeps it hosted.
  • A template plus a plan - buy the template, then let us host it and look after it.
  • Neither renews the other. Cancelling a plan never touches what you own.

Related

Not covered here? The FAQ answers what it costs and what you own, and [email protected] reaches a person.