Read your traffic in the portal

Your site's traffic is in the portal. It sits beside the site rather than in a separate product with its own login.

Where to find it#

Two clicks from any page on this site.

1. Open /portal/ and sign in.
2. Choose the site, then Analytics.

What to look at first#

Three questions answer most of what a site owner needs.

• How many people came, and whether that is more or fewer than last month.
• What they looked at, so you know which page is doing the work.
• What they did next, because a visit that ends in an enquiry is the only one that pays.

Reading it honestly#

Three habits that stop a dashboard misleading you.

• Compare like with like. A week against the same week, not against a holiday.
• Watch the trend, not the day. One quiet Tuesday is weather, not a signal.
• Follow the enquiries, not the visits. A page with fewer visitors and more calls is the better page.

Connecting your own tools#

The portal is not the only option.

• Integrations lists what connects to a site we host.
• You can run your own analytics alongside ours if you already have one you trust.

What we do not do with it#

Worth saying, since it is your visitors' data.

• We do not sell it.
• What we collect, and which processors see it, is set out in the privacy policy and summarised on what data we hold, and where.